The Acura Division of American Honda Motor Co., Inc. on March 27 celebrated its first 25 years of operation in the United States, while simultaneously heralding the arrival of a restyled TL performance luxury sedan and the new TSX Sport Wagon— the division's 13th product nameplate.

Acura was the first Japanese luxury-performance nameplate in the world when it launched in 1986, with cars engineered to challenge the leading European luxury brands of the day. This bold move by Honda, to form an entirely new upscale division, drew global interest by the media and other automakers alike.

Acura dealerships opened their doors a quarter-century ago on March 27, 1986 with two distinct models: the Legend luxury sedan and the sporty Integra that was available in 3- and 5-door hatchback variations. Success was immediate, and by its second year, Acura was the best-selling luxury-performance import nameplate in the United States.

Over the years, the Acura lineup continued to expand with the addition of the groundbreaking NSX sports car, which featured the first mass-produced aluminum monocoque body for a production vehicle along with the first application of variable valve timing and lift with its innovative new VTEC® valvetrain system.

Throughout the ‘90s, Acura solidified its position as a luxury and technological leader with the introduction of the 3.5RL sedan, which was the first mass-production vehicle to feature an in-dash satellite-linked navigation system, and the 2.2CL coupe, the first luxury car from an import nameplate to be designed, engineered and assembled entirely in the United States*.

In 1996 Acura debuted the first-generation 2.5TL and 3.2TL slotted in the lineup below the 3.5RL. A second-generation 3.2TL arrived in 1999, establishing itself as a mid-size performance luxury sedan that set the benchmark for its class. It was followed by the 2001 MDX, which was simultaneously named North American Truck of the Year and Motor Trend Sport Utility of the Year. A year later the RSX sports coupe debuts as a 2002 model year vehicle, replacing the Integra.

The 2004 model year brought an all-new third-generation TL that offered features such as Bluetooth® HandsFreeLink® and DVD-Audio (with 500-times higher resolution than traditional CD audio) to the luxury ranks.   Acura soon debuted an all-new second-generation 2005 RL sedan. Strong and sophisticated, the Acura flagship turned heads with the most powerful Acura engine ever— 300 hp from a normally aspirated 3.5 liter V-6. It also included innovative Super Handling All-Wheel Drive™ (SH-AWD®), a new Zagat Survey® feature for the navigation system plus a host of amenities that prompted Edmunds.com to call it "a smart choice for value-conscious luxury sedan shoppers."

Giving Acura clients a broader range of SUVs to choose from, for 2007 Acura introduced the all-new 5-passenger RDX with futuristic technology, high performance and supreme utility all wrapped into a "right-sized" package. In motorsports, for 2007 Acura debuted three teams in American Le Mans Series competition. At the famed 12 Hours of Sebring endurance race, Acura engines powered vehicles to First, Second and Fourth places in the competitive LMP2 class.

Styled from start to finish in the United States, the innovative new ZDX four-door sport coupe instantly commanded attention at its launch in late 2009. Its new "2+Freedom" design concept defined it as a completely different type of personal luxury vehicle— perfect for freedom and escape for two adults and their cargo.

The same year, Acura became the first car company to receive Top Safety Pick honors from the Insurance Institute for Highway Safety (IIHS) for its entire vehicle lineup.  That same year, Acura also won the first of two consecutive Auto Lease Guide (ALG) Residual Value Awards for Best Luxury Brand.

In 2011, Acura began its 25th anniversary by winning the 2011 ALG Residual Value Award for Best Near Luxury Car. The division also unveiled the all-new 2011 TSX Sport Wagon with its optimal blend of performance and utility. In addition, a newly refined 2012 TL debuted at the Chicago Auto Show.

The 2012 TL features new front and rear styling with improved aerodynamics, a new Sequential SportShift 6-speed automatic transmission and new multi-clutch torque converter that team to improve acceleration performance along with fuel economy. "The Acura TL is now even more refined and aggressive," said Jeff Conrad, vice president of Acura sales." Already known for its great performance, the enhanced TL has a sophisticated new look and an all-new 6-speed automatic transmission that will take performance to the next level."

Today, Acura offers a world-class lineup of cars and light trucks, and continues to lead the luxury arena with innovative features.  It offers a full line of technologically advanced performance luxury vehicles through a network of 270 dealers within the United States. The 2011 Acura lineup features six distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX sports sedan and all-new Sport Wagon, the turbocharged RDX luxury crossover SUV, the award-winning MDX luxury sport utility vehicle and the ZDX four-door sports coupe.

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