As I See It: Jurado’s City Council campaign growing fast

Ysabel Jurado’s quest to becoming the 1st FilAm in the Los Angeles City council continue to draw support from organizations, individuals and groups to the surprise of many. As a neophyte in LA politics, she is gaining the momentum against a seasoned and incumbent politician. That’s awesome!

In an email sent to me (actually containing a press release, among others), Jurado said she was endorsed lately by the Los Angeles League of Conservation Voters (LALCV).

“Today, the Los Angeles League of Conservation Voters (LALCV) announced its endorsement of Ysabel Jurado in the upcoming November 5 election for Los Angeles City Council District 14 (CD-14). The endorsement comes just days after the campaign announced it had earned the support of progressive powerhouse organizations UAW6, SEIU/CIR and the Working Families Party,” Jurado said.

I learned that LALCV is known for its vocal support for climate justice candidates in Los Angeles County. So, they chose to endorse Jurado because of her strong commitment to environmental protection and advocacy, which is one of the main goals of their organization.

In their endorsement, LALCV President Shona Ganguly said: “Ysabel has made environmental protection an important part of her activist career and is exactly the type of candidate that LALCV seeks to support. As an attorney, Ysabel helped several local community land trusts protect open space and facilitated the transfer of private land to native tribes. As an LA City Councilmember, Ysabel will fight for environmental justice in the district and Citywide. The LALCV Board believes that Ysabel will be a leader on the council when it comes to protecting clean air and clean water, and that she can energize her constituents to join her in those efforts.”

Jurado is committed to environmental concerns and sustainable initiatives, so the organization’s endorsement “underscored her commitment to environmental stewardship and her dedication to advancing sustainable initiatives within Los Angeles.”

They thought she was the right candidate for them… for the organization.

As a response to the organization’s endorsement, Jurado said: “Today, I’m thrilled to earn the endorsement of the Los Angeles League of Conservation Voters. Their environmental advocacy has been enormously impactful across Los Angeles and I am immensely grateful for the trust and support that LALCV has bestowed upon our campaign. Together, we will work to confront the climate crisis head-on, and prioritize initiatives like building electrification to reduce our carbon footprint and safeguard our planet and our beautiful city of Los Angeles for generations to come. I look forward to partnering with them to deliver a greener and more sustainable CD-14.”

Her gesture was a living testimony to her concern for global warming especially at this time of the year that we are celebrating Earth Day this month, also a very appropriate and timely endorsement from an environmental group such as the LALCV.

Ysabel is a lifelong resident of LA’s district 14, showcasing her life and professional experience to the race. She is very knowledgeable of the issues in the area and very articulate in spelling them out to her constituents.

In fact, as an eviction defense attorney, a single mother, and daughter of immigrants, she went through and lived the challenges faced by many residents in the district.

With all the challenges and trials, she went through, her platform centers on advocating for affordable housing, climate justice, workers’ rights, and creating a solidarity economy throughout Los Angeles. In fact, these are the issues her district is experiencing at present. That’s the reason why she wants to zero in to these issues to be able to serve her constituents to the fullest.

Jurado’s campaign earned first place in the primary election in a crowded field of eight candidates, and continue to gather support from individuals and organizations dedicated to progressive change in Los Angeles. These includes Los Angeles District 1 Councilmember Eunisses Hernandez; Los Angeles City Controller Kenneth Mejia; 2022 mayoral candidate Gina Viola; LAUSD School Board member Rocio Rivas; LAUSD Board President Jackie Goldberg; the Working Families Party; UAW6; SEIU/CIR; East Area Progressive Democrats; Culver City Mayor Emeritus Dr. Daniel Wayne Lee; Stonewall Democrats; LPAC; Alliance of Californians for Community Empowerment (ACCE); Democratic Socialists of America – LA; and GroundGame LA.

The latter two grassroots organizations helped elect some of the city’s most progressive champions, including Councilmembers Eunisses Hernandez and Hugo Soto-Martinez.

Ysabel is working hard to attain her goal of being the first FilAm in the LA City Council. Her daily schedules are very hectic and in fact, when I first interviewed her, she was talking over her cell phone while driving her car on her way to her next scheduled assignment. That’s how busy she is!

For more information about Ysabel Jurado’s campaign and to get involved, please visit:

Go for it, Ysabel! Our kababayans are excited to see you win the council seat!


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